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Sie stützt sich auf die Befragung von 2.664 Kommunikationsverantwortlichen in 46 europäischen Ländern und liefert wertvolle Einblicke in PR, Unternehmens- und Organisationskommunikation.",[],{"_key":157,"_type":40,"children":158,"markDefs":168,"style":48},"6246345e47be",[159,163],{"_key":160,"_type":44,"marks":161,"text":162},"6424e40b7bb9",[],"Nähere Informationen auf: ",{"_key":164,"_type":44,"marks":165,"text":167},"c24fbea3bc5f",[166],"84753220971d","www.pr-journal.de",[169],{"_key":166,"_type":170,"blank":171,"href":172},"link",true,"https:\u002F\u002Fpr-journal.de\u002Findex.php?option=com_content&view=article&id=26974:ecm-2021-kommunikationsprofis-werden-mehr-und-mehr-zum-advisor-fuer-das-top-management&catid=69:branche&utm_source=CleverReach&utm_medium=email&utm_campaign=PRJ-NL+742+-+24.05.2021&utm_content=Mailing_13897822",{"_id":174,"color":175,"name":176,"related":177,"rgb":205},"609b4921-587e-4d7b-9558-2485617c3e65","#e6e6e6","P& Litigation \u002F CIP",[178,184,195],{"_id":179,"intro":180,"name":181,"publishedAt":182,"slug":183,"tags":9},"f40fbe1f-8de9-42d9-aa48-986cfc19848f","Auch in Europa und bei uns in Österreich kommt es in den letzten Jahren immer häufiger zu spürbaren Naturkatastrophen wie Überflutungen, Hitzewellen und Stürmen. Trotz dieser Tatsache hat das Thema Klimawandel in unserer Gesellschaft und vor allem im Journalismus noch immer nicht den notwendigen Stellenwert erreicht. ","Warum es einen Klima-Kodex braucht","2023-02-07T13:28:52.320Z","klima-kodex",{"_id":185,"intro":186,"name":187,"publishedAt":188,"slug":189,"tags":190},"7876c72b-b33f-4b0e-b484-d7992c5a0854","Im Laufe des Agenturalltags diskutieren wir mit unseren Kund*innen immer wieder mal über Formulierungen in einer Pressemitteilung, das Bild für ein LinkedIn-Posting, das Layout einer Mitarbeiter*innenzeitung usw. Nicht selten kommt dabei der Geschmack der Beteiligten ins Spiel. Zielgerichtete Kommunikationsmaßnahmen sollten aber nur nach einem Maßstab bewertet werden: Verhaltensrelevanz.","Schluss mit Geschmacksdiskussionen","2022-08-09T08:25:40.926Z","schluss-mit-geschmacksdiskussionen",[191,192,193,194],"Verhaltensrelevanz","Zielgruppensegmentierung","indirekte Wertemessung","Archetypisches Profiling",{"_id":196,"intro":197,"name":198,"publishedAt":199,"slug":200,"tags":201},"df510c82-79eb-4d40-8d2a-bd747a0b9d74","Die Nutzung von Social Media in der CEO-Kommunikation ist in Europa jetzt Mainstream. Zu diesem Ergebnis kommt der aktuelle Social-CEO-Report von FTI Consulting. 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